Congratulations you are one step closer to running ads on Facebook and getting the Leads needed to grow your business.

There are two main types of Facebook Ad campaigns we recommend you run. Daisey Chain and Lead Magnet.

DAISEY CHAIN a Giveaway to a Survey to an eBook Campaign:

These campaigns combine the Giveaway campaign to get you low Cost per Lead (CPL) and the higher intent of a Lead Magnet prospect.

After they enter the Giveaway we direct them to a Survey and then to an eBook (Lead Magnet) then to a thank you page. The objective is to drive them further down the qualification funnel and the results speak for themselves. Many clients are getting leads for $1.00 or less and appointments for as low as $5 per appointment.

Run a Daisey Chain Campaign

The second type is a Lead Magnet Campaign.

Lead Magnet Campaigns: If you have experience running ads on social and have at least $30 per day (min is $10 a day) in ad spend then you can try Lead Magnet Campaigns. These are also a great way to generate leads but the leads can be more expensive, can be higher intent and typically run $10-30 per lead. The way these campaigns work is we create a funnel with an offer to download a free e-book on an insurance specific topic and then drive Facebook traffic to that page.

View Sample E-books Click Here.

Run a Lead Magnet Campaign

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