Congratulations you are one step closer to running ads on Facebook and getting the Leads to grow your business.

There are two main types of lead programs we recommend.

Pay per Call: A pay-per-call program for insurance agents is a type of advertising model where insurance agents pay a fee for each phone call that is generated through the program. Usually the agent is not billed for the call unless the call extends past the "Buffer Time". Buffer times can be 60, 90 or 120 seconds. For example if the call buffer time was 90 seconds the Agent would only pay for the call if the lasted longer than 90 seconds with the prospect on the phone.

In a pay-per-call program, the insurance agent typically agrees to pay a fixed fee for each phone call that is generated through the program. The definition of a "qualified call" may vary, but it generally refers to a call from a person who has expressed an interest in purchasing insurance and meets certain criteria (such as being in the correct age range or living in a specific geographic area).

Pay per Lead: A pay-per-lead program for insurance agents is a type of advertising model where insurance agents pay a fee for each qualified lead that is generated through the program. This can be an effective way for insurance agents to acquire new clients, as it allows them to target specific demographics and only pay for leads that have a higher probability of converting into actual sales.

In a pay-per-lead program, the insurance agent agrees to pay a fixed fee for each qualified lead that is generated through the program. The definition of a "qualified lead" may vary, but it generally refers to a person who has expressed an interest in purchasing insurance and meets certain criteria (such as being in the correct age range or living in a specific geographic area).